Mobility data monetization

This whitepaper delves into the exciting realm of leveraging location intelligence and telecom metadata to unlock new opportunities for telcos. We've taken two proven examples that are already in frequent use, but that we can go further with IoT, connected factories, and many more.

By harnessing the power of mobility data in a privacy-preserving manner, telcos open innovative revenue streams for their enterprise clients.

• Location-based advertising: precise targeting based on real-time mobility patterns enhances the effectiveness of marketing campaigns
• Geostatistics at scale: valuable insights to businesses to make data-driven decisions

These approaches align perfectly with the network-as-a-service strategy, providing telcos with a pathway to unlock greater value from their existing infrastructure and foster mutually beneficial partnerships with enterprises.