Contextual marketing: for a sustainable differentiation in telecoms
The emergence of mobile and digital dramatically changed customer behavior: subscribers expect immediacy and simplicity no matter how complex the service delivery may be.
For decades, carriers have been doing what they do best: managing an overly complex network infrastructure to ingest massive amounts of data, while providing a seamless and reliable wireless service to the end-customer.
The collection and analysis of this ocean of data is the main ingredient for an outstanding customer experience.
In this whitepaper, learn how to build a personalized experience and to enrich it with contextualized information.